Journal of Advertising, 30 4 Journal of Advertising, 33 3 The results may be restricted to print media.
Asian Journal of Communication, 15 1 The asian magazine advertisements could be presented by either texts or visuals. The third appeal of ration strategy was to emphasize the logical process of thinking. By examining Chinese award-winning advertisements in a twenty-eight-year period, this study offers valuable insights into the historical dynamics and changes of message strategy in the context of modern China. Emerging lifestyles in China and consequences for perception of advertising, buying behavior and consumption preferences.
Message Strategies of Chinese Award-Winning Print Advertisements
Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and asian magazine advertisements other apps and devices. A total of 2, award-wining print advertisements collected from the China Advertising Festival website were content-analyzed. Journal of Advertising, 43,